The Uniqlo SS 23 UV campaign needed to showcase Uniqlo’s expanded protection garments in a functional, trend focused way.

The campaign captured how Uniqlo UV garments can be worn outdoor and blend into work wear and streetwear. The campaign was shot in two themes, Weekend/Vacation: With sporty, casual and playful colours. Weekday/Chic: Focussing on clean silhouettes in monotone colours.

Photography: Bri Hammond, Stylist: Jade Leung, Art Director: Alice Buda, Branded Content Director: Emily Naismith, Partnerships Director: Molly Condon